Amway India launches new Artistry Skin Nutrition Serums to address common skincare concerns such as aging, uneven skin tone, and texture issues. These innovative products, the Defying Serum and the Correcting Serum, combine advanced skincare science with natural plant-based ingredients, offering effective solutions for people seeking healthier and younger-looking skin.
The new serums are part of the Artistry Skin Nutrition range, which already includes Hydrating, Balancing, and Renewing & Firming products. Each formula targets specific skincare needs for different life stages, ensuring personalized care. Rooted in the strong legacy of Nutrilite, which has over 90 years of expertise in using botanical ingredients. These serums bring the power of nature directly into daily skincare routines.
The Defying Serum focuses on preventing early signs of aging, while the Correcting Serum addresses advanced issues like loss of firmness and elasticity. Together, they aim to keep the skin firm, smooth, and youthful. Both products are enriched with 16 plant extracts and use advanced scientific formulations to deliver visible results such as tighter, brighter, and more radiant skin.
Rajneesh Chopra, Managing Director of Amway India, noted that India’s skincare market is expanding rapidly. “Rising awareness, higher incomes, and a preference for premium, natural products are transforming the market,” he said. Nearly 70% of urban consumers are now more informed about skincare benefits, and around 71% prefer products containing plant-derived ingredients. This shift is pushing brands to innovate and offer more natural, science-backed solutions.
Amrita Asrani, Chief Marketing Officer, highlighted that modern consumers seek products that align with values like self-confidence, empowerment, and ageless beauty. The serums represent a blend of Nutrilite’s botanical expertise and over 60 years of Artistry’s skincare science. The ingredients are traceable to Nutrilite-approved farms, ensuring transparency and quality.
The new formulations are free from harmful chemicals such as parabens, phthalates, mineral oils, and cyclic silicones. They are designed for today’s busy lifestyles, easy to use, effective, and safe. Additionally, research suggests that pairing these serums with existing vitamin products can boost antioxidant benefits, providing even better skincare outcomes.
These products are available exclusively through Amway Business Owners across India. Customers can also visit the official website, www.amway.in, for more details or to make a purchase.
Amway is one of the leading direct-selling companies in India and a subsidiary of the U.S.-based Amway Corporation. It has more than 65 years of experience in creating trusted consumer products. So, the company employs over 800 scientists and technical experts who focus on continuous research and product development. The company shows its commitment to sustainability through its LEED Gold-certified manufacturing facility in Nilakotai, Tamil Nadu.
With Nutrilite recognized as the world’s number one plant-based vitamins and supplements brand, Amway continues to build trust among Indian consumers. These new serums reinforce that trust by combining nature, science, and innovation to deliver effective skincare solutions.
In conclusion, Amway India launches new Artistry Skin Nutrition Serums marks an important step in the brand’s mission to offer high-quality, safe, and sustainable skincare products. So, with a blend of natural ingredients, cutting-edge science, and consumer-focused design. And these serums promise to redefine daily skincare routines for millions of users.
