On September 23, 2023, Eveready announces strategic expansion by stepping into the mobile accessories market. Known for its trusted batteries and flashlights since 1934, the company now aims to serve modern consumers with new products such as power banks, chargers, cables, and wireless charging pads. This move shows Eveready’s commitment to keeping up with the fast-changing digital lifestyle in India.
For nearly a century, Eveready has powered Indian households. Now, as it celebrates close to 100 years, the company is ready to go beyond its traditional offerings. The new mobile accessories include power banks ranging from 5,000 mAh to 20,000 mAh. Some models support MagSafe technology, while others feature built-in cables for convenient on-the-go charging.
These power banks come with practical features like multiple charging capacities and easy-to-use designs. Along with them, Eveready also introduced chargers that meet different needs. Customers can choose from basic 12W chargers to high-speed 65W GAN chargers. This variety makes it possible to charge smartphones, laptops, and tablets securely and quickly.
The company also launched strong and reliable charging cables. These include nylon-braided models with fast-charging support up to 5A. They are compatible with Apple, Android, and Type-C devices. By offering universal solutions, Eveready ensures users can stay connected without worrying about compatibility issues.
In addition to power banks, chargers, and cables, the brand rolled out wireless charging pads and compact, travel-friendly designs. These products bring convenience to busy lifestyles, making Eveready a strong competitor in the growing mobile accessories market.
Speaking about this new direction, CEO Anirban Banerjee said that the company’s mission is to “power everyday life in India.” He stressed the importance of reliable and innovative solutions for modern consumers who depend on constant connectivity. Similarly, Senior General Manager Insiyah Chawala explained that true fast charging requires all parts of the system: chargers, cables, and power banks, to work together seamlessly.
The company priced these products competitively so more people in India can access high-quality mobile power solutions. This strategy not only makes Eveready’s products affordable but also allows the brand to expand its presence in both urban and rural markets.
Eveready’s leadership in power solutions comes from more than just products. The company operates modern manufacturing plants in cities such as Noida, Lucknow, Haridwar, Matia, Maddur, and Kolkata. These facilities support large-scale production and distribution across India. Moreover, its research and development center, recognized by the Department of Scientific and Industrial Research, shows Eveready’s dedication to innovation.
Eveready also focuses strongly on quality and sustainability. Its manufacturing follows strict ISO 9000 standards for quality and ISO 14000 standards for environmental practices. This ensures not only reliable products but also responsible production. Over the decades, the brand’s famous slogan “Give Me Red” has become a symbol of trust in Indian households.
The Nielsen Oct 24 MAT Report named Eveready India’s No. 1 battery brand, proving its legacy of reliability. By entering the mobile accessories space, the company extends this reputation to meet today’s digital needs. It plans to strengthen its role as a dependable provider of energy solutions while adapting to new consumer demands.
In conclusion, Eveready announces strategic expansion into mobile accessories, marking a new era for the iconic brand. By blending its trusted history with fresh innovation, Eveready is prepared to serve millions of Indians who depend on reliable power and connectivity in a fast-paced digital world.
